The challenge was a classic one: we needed a massive increase in volume, but didn't have the budget for more full-time headcount, and I still had a full slate of other projects to manage. We needed a better system. I collaborated with the Applause content team who set up a content production pipeline using NotebookLM to create clean narrative cuts and Descript to speed up the time it would take to put the edits together and work collaboratively. By shifting to a template-based approach, I could streamline the heavy lifting of editing. This allowed the content team to help prep the content and footage, while I focused on the high-level polish, allowing us to churn out targeted assets at a pace that was previously impossible.