For this project an illustrator provided us with a number of characters and situations that were intended to portray various activities around a college campus. I was tasked with selecting a handful of these illustrations and animating them to bring more visual interest and create more dynamic presentations for screens and social media. Bringing interest to these pieces wouldn't require large expressive motion but rather subtle movements that further communicated the specific action taking place.

At the time I had a tendency to exaggerate movement, but through collaboration and feedback from a colleague I was able to scale the motion back to not distract from the text which was pivotal of the messaging in this campaign. My personal favorite is the animation with the ledge swinging, there's something really fun and playful about it.