BUILD Book 2021
Openview's annual BUILD Book features in-depth articles about scaling your product led growth organization, including real-life examples of how leading SaaS companies have successfully implemented PLG strategies across acquisition, conversion and success. The book features in-depth advice from leaders at HubSpot, Calendly, IBM, SurveyMonkey, Notion, Snyk, HighSpot, and more.



Each year, Openview publishes a new book that’s packed with their favorite articles about all things growth. Since 2020 was anything but normal, the team decided to do something different this time: We made an interactive notebook.
The Founder’s Keeper still has all of our favorite articles, but it’s also filled with games, fill-in-the-blanks, prompts, inspiration, and reminders to take care of yourself so you can do your best work.
Working with and building off the style guides created by our lead designer, I was responsible for designing over 100 pages for the final book along with some promotional materials.
















