The main goal of this project was to bridge the gap between high-level developers working on Microsoft's most important projects and the people they actually affect. We interviewed testers with disabilities to get their firsthand perspectives on the specific barriers they face and how the Grade B standard solves them. My role was to take these deep, personal insights and package them into a series of videos that explained the value of developing with accessibility in mind. It was about showing the "why" behind the "how," making sure both internal developers and external customers understood that Microsoft isn't just following rules—they're setting new standards.

I stayed strictly within the Microsoft design ecosystem, ensuring that every graphic, lower third, and transition felt  native to their brand. Consistency with Microsoft's colorful brand full of gradients helped the content to feel like an integrated part of the Microsoft experience, ensuring the message about accessibility felt like a core company value rather than a separate initiative.