The project centered on a high-concept, humor-driven narrative that placed Applause team members directly into the world of their customers. By integrating staff into surreal scenarios involving the very equipment and services they support, the video transformed abstract business goals into a vivid, relatable, and entertaining experience.

This production utilized a cutting-edge creative pipeline which leveraged AI-generated imagery and Photoshop for asset creation, After Effects for complex compositing, and Premiere Pro for the final narrative assembly. Each year I was supported in some of the image creation by graphic designers.

Part of each video is cut to protect confidential information*

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